MailSequence for Fundraising
Reach donors and supporters with personalized campaigns
The Challenge
-
Reaching lapsed donors
-
Volunteer recruitment taking too long
-
Limited time before campaign deadlines
-
Small team handling large contact lists
-
Difficulty segmenting and targeting supporters
-
Tracking engagement across multiple campaigns
The Results
-
Re-engage lapsed donors
-
Recruit volunteers 3x faster
-
Reach more supporters before deadlines
-
Personalize at scale with small team
Your Workflow
How Nonprofit & Political Campaigns use MailSequence.
1
Connect organization email
Set up official organizational email addresses
2
Segment your audience
Group contacts by donor history, interests, location
3
Create targeted sequences
Build campaigns for different supporter segments
4
Personalize messaging
Reference past donations, local issues, or interests
5
Schedule strategically
Time campaigns around events and deadlines
6
Track and steward
Monitor engagement and follow up personally
Setup Checklist
Everything you need to get started.
-
Connect 1-2 official organization inboxes
-
Ensure proper domain authentication
-
Import supporter list with segmentation data
-
Create sequences for major donor segments
-
Set conservative daily limits (50-100 total)
-
Test all links and donation forms
Key Features
Features that matter for Nonprofit & Political Campaigns.
Recommended Integrations
Connect the tools you already use.
40% increase in donor reactivation
"We re-engaged lapsed donors we couldn't reach through traditional channels. It made a real difference in our campaign."
— Campaign Director for nonprofit
Common Questions from Nonprofit & Political Campaigns
MailSequence provides tools for compliance, but organizations are responsible for following CAN-SPAM, state regulations, and platform policies.
Yes, segment by donation history, amount, recency, location, interests, or any custom field. Create targeted sequences per segment.
All emails include unsubscribe links. Opt-outs are processed automatically and contacts are removed from all active sequences immediately.
Yes, set up custom conversion tracking to measure donations attributed to specific campaigns and sequences.
Create separate sequences for volunteer recruitment with different messaging and CTAs. Track sign-ups as conversions.
Recommended for Nonprofit & Political Campaigns
Professional Plan
Most Nonprofit & Political Campaigns choose the Professional plan.
Start Free Trial